Technological competition: a path towards commoditization or differentiation?
Year: 2016
Type: article
Abstract: Technological rivalry is recognized as a key dimension of competition and innovation strategies in the digital era. It is particularly important in strategies focused on disruptive and repeated innovations, where each step contributes to shaping the design of the offering, the structuring of the market and the value chain. These technological trajectories are built on the basis of tensions between two contradictory objectives: specialization aimed at creating proprietary systems and standardization aimed at supplying the overall market. In the former case, successive innovations support competition between exclusive and proprietary ecosystems. In the latter case, commoditized devices create opportunities for alternative actors to engage in innovation and value creation. The e-book reader market serves as a key example of the issues at stake in terms of technological rivalry among technology suppliers, digital platforms, and publishers.
Authors: Pierre‐Jean Benghozi, Elisa Salvador
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2395131614