Year: 2013
Type: article
Abstract: Context effects -preference changes depending on the availability of other options -have wide ranging implications across applied and theoretical domains, and have driven the development of new dynamic models of multi-attribute and multialternative choice.We propose the Multi-attribute Linear Ballistic Accumulator (MLBA), a new dynamic model that provides a quantitative account of the co-occurrence of three context effects -attraction, similarity, and compromise -not only in traditional paradigms involving choices among hedonic stimuli but also of recent demonstrations of these effects with non-hedonic stimuli.The MLBA model has analytical solutions making it computationally easier to apply than previous dynamic models.
Language: English
Subfield: General Decision Sciences
Field: Decision Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2396662484