Work

New Economic Sociology and Relationship Marketing: Parallel Development

Year: 2012

Type: article

Abstract: sociologists (Aspers, Darr, Kohl, 2007;Aspers, Kohl, Roine, Wichard, 2008;Aspers, Kohl, Power, 2008).This paper suggests a sociological insight into relationship marketing.The paper of Jagdish N. Sheth, Atul Parvatiyar, and Mona Sinha, who explore conceptual foundations and new research developments related to relationship marketing, is employed as a point of departure.Our review aims to demonstrate numerous interconnections between the new economic sociology and the flourishing discipline of marketing. Common backgrounds Common backgrounds Common backgrounds Common backgrounds

Source: RePEc: Research Papers in Economics

Author: Kotelnikova Zoya

Institution: National Research University Higher School of Economics

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2396863712

FWCI: 7.806

Cites: 59

Cited by: 17

Related to: 10