Work

Methodological Challenges in the Transition towards Online Audience Research

Year: 2015
Type: article
Abstract: This review of the literature published between 2005 and 2014 presents an overview of the methodological environment in which audience research is transiting towards the study of online audiences.Online audience research is a mix of long-established research rationales, Table 1: Media and communication journals included
Language: English
Open Access status: green
OpenAlex ID: W2399021913
FWCI: 3.221
Cites: 164
Cited by: 9
Related to: 10