Work

Are reward cards just a business deal? The role of calculative versus emotional card commitment in driving store loyalty

Year: 2016

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2016.05.001

Authors: Ameet Pandit, Sonia Vilches-Montero

Institution: University of Newcastle Australia

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2399549003

FWCI: 7.128

Cites: 70

Cited by: 35

Related to: 10