Effect of TV Home-shopping Attributes on the Viewing Intention and Purchase Intention: Focused on Perceived Usefulness, Perceived Ease of Use, and Perceived Risk
Year: 2008
Type: article
Authors: Joo Jihyuk, Choi Myung Il, Bong-Chul Kim
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2399599567
