Work

The maximizing consumer wants even more choices: How consumers cope with the marketplace of overchoice

Year: 2016

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2016.05.003

Author: Banwari Mittal

Institution: Northern Kentucky University

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2401124753

FWCI: 0.577

Cites: 45

Cited by: 19

Related to: 10