Improving Campaign Success Rate by Tailoring Donation Requests along the Donor Lifecycle
Year: 2010
Type: article
Source: Journal of Interactive Marketing
Authors: Griet Alice Verhaert, Dirk Van den Poel
Institution: Ghent University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
Funder: Universiteit Gent
OpenAlex ID: W2031040568