Work

Applying marketing mix constructs in higher education: the case of an MBA program in the UAE

Year: 2016

Type: article

Study design: Observational Study

Source: International Journal of Business and Globalisation

DOI: 10.1504/ijbg.2016.074488

Authors: Mohammad A. Meraj, Cedwyn J. Fernandes, Kieran J. Ross

Institution: Middlesex University Dubai

Language: English

Topic: Management and Marketing Education

Subfield: Education

Field: Social Sciences

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2406372005

FWCI:

Cites: 66

Cited by: 5

Related to: 10