International Journal of Communication 9(2015), 1324–1340 1932–8036/20150005 Copyright © 2015 (Natali Helberger). Licensed under the Creative Commons Attribution Non-commercial No Derivatives (by-nc-nd). Available at
Year: 2015
Type: article
Abstract: Personalized recommendations provide new opportunities to engage with audiences and influence media choices. Should the public-service media use such algorithmic profiling and targeting to guide audiences and stimulate more diverse choices? And if they do, is this a brave new world we would like to live in? This article outlines new opportunities for the public-service media to fulfill their commitment to media diversity and highlights some of the ethical and normative considerations that will play a role. The article concludes with a call for a new body of “algorithmic media ethics.”
Author: Natali Helberger
Institution: University of Amsterdam
Language: English
Topic: Media Influence and Politics
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W1583146629