Lay Rationalism: Individual Differences in using Reason versus Feelings to Guide Decisions
Year: 2014
Type: article
Source: Journal of Marketing Research
DOI: 10.1509/jmr.13.0532
Authors: Christopher K. Hsee, Yang Yang, Xingshan Zheng, Hanwei Wang
Language: English
Subfield: General Decision Sciences
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2162059295