Choice Behavior of Maximizers and Satisficers When Alternatives Are Priced Using Non-Monetary Points
Year: 2010
Type: article
Source: ACR North American Advances
Authors: Meng‐Hua Hsieh, Richard F. Yalch, Edwin Love
Language: English
Subfield: General Decision Sciences
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2408930463
