OpenAlex | Should companies jointly promote their complementary products when they compete in other product categories?

Should companies jointly promote their complementary products when they compete in other product categories?

Work

Year: 2016

Type: article

Source: European Journal of Operational Research

Authors Salma Karray, Simon Pierre Sigué

Institutions University of Ontario Institute of Technology, Athabasca University

Cites: 26

Cited by: 40

Related to: 10

FWCI: 10.47

Citation percentile (by year/subfield): 96.51

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed