Work

A Revised Product Involvement Inventory: Improved Usability and Validity

Year: 1992

Type: article

Source: ACR North American Advances

Authors: Edward F. McQuarrie, J. Michael Munson

Language: English

Topic: Psychometric Methodologies and Testing

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2413538488

FWCI: 1.287

Cites:

Cited by: 221

Related to: 10