Accept Or Reject?: How Task Valence Interacts With Product Information Processing to Alter Purchase Decisions
Year: 2009
Type: article
Source: ACR North American Advances
Authors: Uma R. Karmarkar, Brian Knutson, Baba Shiv
Language: English
Subfield: General Decision Sciences
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2415025872
