Year: 2015
Type: dissertation
Abstract: This study aimed to identify how individuals advertised themselves to socially \nfamiliar and socially anonymous audiences using online dating profiles. It was \ndemonstrated that when male participants advertized themselves to a socially anonymous \naudience they placed a much higher emphasis on traits and qualities related to status than \neither males advertizing themselves to a socially familiar audience or females advertising \nthemselves to either a socially familiar or socially anonymous audience. Additionally, \nmales emphasized their creativity and emotional awareness more so than females \nregardless of audience type. \nIn contrast female participants showed a tendency to emphasize traits and \nqualities related to faithfulness much more prominently than male participants. This \neffect was exaggerated when female participants advertized themselves to a socially \nfamiliar audience. It was also shown that male participants who advertized themselves to \nan anonymous audience emphasized their physical fitness and attractiveness more so than \nany other group. Together these findings suggest that audience and gender have profound \ninfluence over self-presentation in terms of romantic courtship.
Author: David Chapleau
Language: English
Subfield: Experimental and Cognitive Psychology
Field: Psychology
Domain: Social Sciences
SDG: Gender equality
Open Access status: green
OpenAlex ID: W2415147113