Work

Gender Differences in Responses to Emotional Advertising: the Effect of the Presence of Others

Year: 2003

Type: article

Source: ACR North American Advances

Authors: Robert J. Fisher, Laurette Dubé

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2415430594

FWCI:

Cites:

Cited by: 8

Related to: 10