Year: 2015
Type: book-chapter
Abstract: This chapter analyzes the antecedents, springboards and restraints that have shaped the development of public relations (PR) in more than 70 countries. Based on data from chapters in the preceding five books in the series, it proposes three common antecedents of PR activity — early corporate communication, governmental information and propaganda methods and cultural/religious influences. The springboards for PR’s growth have been professionalization and education, along with the opening of economies and political plurality. The restraints have been political and economic, such as one-party states, dictatorships and closed economies. PR’s historiography is also explored, and the chapter identifies periodization as the primary method. Future research should move on from the current discovery stage into more analytical and critical processes.
Source: Palgrave Macmillan UK eBooks
Author: Tom Watson
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W2415913088