Work

What is a free customer worth? Armchair calculations of nonpaying customers' value can lead to flawed strategies.

Year: 2008

Type: article

Source: PubMed

Authors: Sunil Gupta, Carl F Mela

Institution: Harvard University

Language: English

Topic: Digital Platforms and Economics

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2416340291

FWCI: 4.648

Cites:

Cited by: 41

Related to: 10