Work

The Use of Humor in Threat-Related Advertising: an Experiential Processing Perspective

Year: 2001

Type: article

Source: ACR European Advances

Authors: Ashesh Mukherjee, Laurette Dubé

Language: English

Topic: Humor Studies and Applications

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2416960082

FWCI:

Cites:

Cited by: 2

Related to: 10