Plan de negocios para la creación e implementación de un gimnasio dirigido para mujeres embarazadas en la ciudad de Quito
Year: 2015
Type: dissertation
Abstract: In past decades past there was a belief in relation to rest for pregnant women. Over the years with the help of several studies there is a new conclusion that exercise in pregnant women is highly recommended. Ecuadorian women have shown in recent years more emphasis to their physical and emotional aspect, especially on this wonderful period of their life. Now a day, in the Metropolitan District of Quito it has determined the need for a specialized center for pregnant women due to lack of places targeted to the future mother only. Mommy Care is based on a market study for trends, preferences and needs of the mother. Based on the needs found Mommy Care will focus on providing quality service, personalized and exclusive services such as water classes, with underwater pictures in the future, as well as Pilates, Yoga and Lamaze classes, giving future mothers an environment of harmony, safety and welfare. The success will be based on the highly qualified customer service to meet the highest requirements of each pregnant mother becoming a unique experience for each build on the differentiation in their classes. Digital media will allow a very close connection in which pregnant women, who can share their experiences and develop an identified space for them. This research project successfully concluded with encouraging results for investors. The research reflects highly positive results, proving to be a viable and profitable project for their results..
Authors: Rosa M. Andrade, Alfredo Alejandro Zambrano Zambrano
Language: Spanish
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2418847184