Work

Marketing relacional: un nuevo enfoque para la seducción y fidelización del cliente

Year: 2002

Type: article

Source: Dialnet (Universidad de la Rioja)

Authors: Pedro Javier Reinares Lara, José Manuel Ponzoa Casado

Language: Spanish

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W24397015

FWCI: 0.705

Cites:

Cited by: 30

Related to: 10