Year: 2012
Type: dissertation
Abstract: The Western newspaper industry is going through a severe crisis caused by three factors: the\nrise of the Internet as a digital distribution channel and sinking circulation numbers; the rise\nof social media; the economic crisis and diminishing advertising spending. After providing\ntheir content for free online, newspaper publishers are looking at modes of online\nmonetisation. The newspaper industry and its value chain are described, as well as economic\nproperties of networks and information goods. This thesis presents a review of the literature\non business models and introduces a framework to study newspaper business models.\nSpecifically, the framework comprises the customer interface, the financial model, value\ncreation processes and the value proposition. Applying the framework to eight major\nEuropean newspapers (20 Minuten, Aftenposten, Die Zeit, Le Temps, Mediapart,\nSüddeutsche Zeitung, The Guardian, and Verdens Gang), this report produces findings on\nthe choices publishers have made in all four dimensions, as researched during in-depth\ninterviews. This report presents key choices publishers must make, such as integrating or\nseparating editorial teams of print and online content, or introducing a paywall online. Each\ndecision impacts the value proposition of the newspaper.
Author: A. Neil Barclay
Language: English
Topic: Journalism and Media Studies
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2460848120