Work

Expectancy Confirmation as a Moderator of Subjective Attitudinal Ambivalence

Year: 2013
Type: article
Abstract: People tend to report feeling ambivalent in theirattitudes toward objects that are associated with both positive and negative reactions. Across three studies, I investigated if people who have both positive and negative reactions to a novel target would feel less ambivalent about their attitudes if they simply expected to process valence-inconsistent information, compared to if they expected consistency or had no explicit expectations. In each study, people received either mixed or consistent behavioral information about a target individual as well as a summary. The summary either was presented before the behavioral information where it could foster an expectation or after where it could not. Study 1 replicated past work on ambivalence when the summary followed the behavioral information but established a new finding when it came first, namely that people who expected valence-inconsistent (versus consistent and negative) information reported less subjective (but not objective) attitudinal ambivalence than people who did not expect valence-inconsistent information. Study 2 replicated and expanded on these findings in comparison to other types of expectations (e.g., no expectations, undermined expectations), and Study 3 generalized these findings in comparison to consistent and positive expectations. Finally, the latter two studies provided mediational evidence that the extent to which people felt that their expectations had been confirmed (versus disconfirmed) accounted for the decreased feelings of ambivalence.
Language: English
Open Access status: green
OpenAlex ID: W2465174137
FWCI: 0.825
Cites:
Cited by: 2
Related to: 10