Work

Cross-Cultural Similarities and Differences in Customer Expectations for Extended Service Transactions in Multinational Markets and their Reflection into Advertising Content

Year: 2015

Type: book-chapter

Source: Developments in marketing science: proceedings of the Academy of Marketing Science

DOI: 10.1007/978-3-319-17383-2_100

Authors: Laurette Dubé, Amitava Chattopadhyay, Bernd H. Schmitt, Ehsan ul Haque, Sangman Han

Institutions: McGill University, University of British Columbia, Hong Kong University of Science and Technology, Columbia University, Lahore University of Management Sciences

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2467553139

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