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Paying More But Choosing Less: How Input Factors Drive Preference Reversals in Consumer Decisions

Year: 2010

Type: article

Source: ACR North American Advances

Authors: Ritesh Saini, Fiona Sussan, Anupam Jaju

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2467582076

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