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The Influence of Attitude on Online Buying Behaviour and Moderator Impact of Culture: A Study of Islamic Republic of Pakistan Youth

Year: 2016

Type: article

Abstract: The purpose of this study is to measure the impact of attitude on online buying behaviour. Attitude acts as independent variable and culture as a moderating variable. The data was collected by individually through 200 questionnaires. The results shows that Attitude affects the online buying behaviour by building trust and strong relationship between employees, the relationship is more enhanced if appropriate technology is used. Keywords: Attitude, buying behavior, Culture, Collectivism.

Source: Journals & Books Hosting (International Knowledge Sharing Platform)

Author: Ahmad Bilal Khilji

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2469516794

FWCI: 0.269

Cites: 47

Cited by: 5

Related to: 10