Work

The newsvendor problem with advertising: an overview with extensions

Year: 2016

Type: article

Source: Review of Managerial Science

DOI: 10.1007/s11846-016-0204-1

Authors: Dušan Hrabec, Kjetil K. Haugen, Pavel Popela

Institutions: Tomas Bata University in Zlín, Brno University of Technology, Molde University College

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2469722336

FWCI: 0.965

Cites: 49

Cited by: 12

Related to: 10