Year: 2014
Type: article
Abstract: Recent tourism research increasingly explored the opportunities of using Augmented Reality (AR) in order to boost tourism and increase the value for tourists while travelling within a destination. The Technology Acceptance Model (TAM) has been applied to a number of research disciplines, lately also AR however, studies focusing on the tourism context are still scarce. As this field is expected to increase in importance rapidly due to technological advancements and research into functionality, acceptance and usefulness, it is important to identify what the basic requirements are for AR to be accepted by users. Furthermore, the provision of a conceptual model provides researchers with a starting point on which they can base their future research. Therefore, this paper proposes an AR acceptance model including five external variables that might be included in future AR acceptance research.
Authors: MC tom Dieck, Dario tom Dieck, Timothy Jung
Institution: Manchester Metropolitan University
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2470398640