Adultos mayores en Chile: descripción de sus necesidades en comunicación en salud preventiva
Year: 2016
Type: article
Study design: Observational Study
Abstract: This paper shows the results of an analysis of the health communication needs of 181 autonomous Chileans over 60 years, aimed to design the prototype of a system of preventive health communication for these audiences and their support networks. A questionnaire regarding personal information, sociability indicators, media and technology use habits, subjective well-being and health self-perception was applied, to define the communication objectives with preventive and educational health purposes, as well as the editorial view, and the production of content in different formats, under the active ageing perspective. The research team is interdisciplinary: communications, public health and sociology
Source: Cuadernos info
DOI: 10.7764/cdi.38.964
Institution: Pontificia Universidad Católica de Chile
Language: Spanish
Subfield: Demography
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2471009770