Work

Marketing Information Systems: Initiating a Dialogue for Cross-Disciplinary Courses

Year: 1996

Type: article

Source: Marketing Education Review

DOI: 10.1080/10528008.1996.11488540

Authors: Nimish Gandhi, Charles D. Bodkin

Language: English

Topic: Management and Marketing Education

Subfield: Education

Field: Social Sciences

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2472693899

FWCI:

Cites: 24

Cited by: 5

Related to: 10