Work

Consumer Behavior At the Bottom of the Pyramid

Year: 2009

Type: article

Source: ACR Asia-Pacific Advances

Authors: Verghese Jacob, Prashant Malaviya

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2473885653

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