Year: 2016
Type: article
Abstract: Big data has become an enormous asset for on-demand content distribution services, helping information supply and decision-making, regarding both the content of the database and suscribers to the database.In this article we describe and define big data and data management in a media company devoted to on-demand audiovisual content distribution: Netflix.This article suggests that big data is a prime strategy in media business and outlines the upcoming challenges that follow its global expansion.
Source: El Profesional de la Informacion
Language: Spanish
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2476313795
