Work

An Interrogation of Accounting–Marketing Interface in UK Financial Services Organisations: Mixing Cats with Dogs?

Year: 2016

Type: article

Study design: Observational Study

Source: Australasian Marketing Journal (AMJ)

DOI: 10.1016/j.ausmj.2016.06.001

Authors: Abdullah Promise Opute, Nnamdi O. Madichie

Institution: London School of Business and Management

Language: English

Topic: Accounting and Organizational Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2476519629

FWCI: 1.196

Cites: 103

Cited by: 12

Related to: 10