Work

Direct-to-consumer (DTC) prescription drug advertising: Exploring self-reports of media exposure and associate behaviors

Year: 2010

Type: book-chapter

Source: Advances in human factors and ergonomics series

DOI: 10.1201/ebk1439834992-86

Authors: Richard Goldsworthy, Christopher Mayhorn

Language: English

Topic: Pharmaceutical industry and healthcare

Subfield: Pharmacology

Field: Pharmacology, Toxicology and Pharmaceutics

Domain: Life Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W2483158123

FWCI:

Cites: 5

Cited by: 1

Related to: 10