Predicting user response to sponsored advertising on social media via the technology acceptance model
Year: 2016
Type: article
Study design: Observational Study
Source: Computers in Human Behavior
Authors: Carolyn A. Lin, Tonghoon Kim
Institution: University of Connecticut
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2483578185