Work

Social marketing’s consumer myopia

Year: 2016

Type: article

Source: Journal of Social Marketing

DOI: 10.1108/jsocm-12-2015-0079

Authors: Linda Brennan, Josephine Previte, Marie-Louise Fry

Institutions: RMIT University, The University of Queensland, Griffith University

Language: English

Topic: Behavioral Health and Interventions

Subfield: Applied Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2486148992

FWCI: 25.71

Cites: 76

Cited by: 137

Related to: 10