Work

6. Consumer Segmentation in Practice: An Ethnographic Account of Slippage

Year: 2011

Type: book-chapter

Source: Oxford University Press eBooks

DOI: 10.1093/acprof:oso/9780199576746.003.0007

Authors: Patricia L. Sunderland, Rita M. Denny

Language: English

Topic: Consumer Behavior and Market Dynamics

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2486578234

FWCI: 12.56

Cites:

Cited by: 18

Related to: 10