Work

Strategic interactions in franchise relationships

Year: 2006

Type: book

Abstract: This dissertation deals with understanding strategic interactions between franchisors and franchisees. The empirical part of this study consists of in-depth case studies in four franchise systems in the Dutch drugstore industry. The case studies focus on a total of eight strategic change processes in which the franchisor aimed to change one or more strategich characteristics of the franchise system. The study focuses on how franchisees reacted to the introduction of these changes, how the franchisor reacted in turn, and the reasons for their reactions.

Source: University of Groningen research database (University of Groningen / Centre for Information Technology)

Author: Evelien Croonen

Language: English

Topic: Franchising Strategies and Performance

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: green

OpenAlex ID: W2486720940

FWCI: 2.815

Cites: 64

Cited by: 11

Related to: 10