Work

Chapter 4 Deconstructing Brand Equity

Year: 2009

Type: book-chapter

Source: Bridging tourism theory and practice

Parent work: Tourism Branding: Communities in Action

DOI: 10.1108/s2042-1443(2009)0000001006

Author: William C. Gartner

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2487524014

FWCI: 3.318

Cites: 18

Cited by: 18

Related to: 10