Year: 2016
Type: article
Study design: Observational Study
Abstract: Studies on the profile of the social entrepreneurs that use crowdfunding (CF) for financing social projects are relatively rare, specifically in the context of Social Stock Exchange platforms. This research aims to understand the role played by social entrepreneurs’ personality traits on the choice between the traditional donation model and social CF to finance social projects. The particular case of the Portuguese Social Stock Exchange (PSSE) is presented and a quantitative and exploratory approach is used. The data were collected through a questionnaire that was emailed to non-governmental organizations in Portugal and founders of the projects listed on PSSE. Logistic regression is employed to predict the probability that a social entrepreneur would use PSSE rather than traditional financing. The predictor variables are based on the Big Five personality traits. Our investigation reveals that the conscientiousness personality trait is the only factor that might explain the use of the PSSE platform.
Authors: Susana Bernardino, J. Freitas Santos
Institutions: Universidade Técnica do Porto, University of Minho
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2491044356