Work

International Brand Management of Chinese Companies

Year: 2008

Type: book

Source: Contributions to economics

DOI: 10.1007/978-3-7908-2030-0

Author: Sandra Bell

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2491377039

FWCI: 2.964

Cites:

Cited by: 27

Related to: 10