Work

Narrative Brand Planning

Year: 2013

Type: book

Source: Springer eBooks

DOI: 10.1007/978-3-642-32920-3

Authors: Frank Otto Dietrich, Ralf Schmidt-Bleeker

Language: English

Topic: Literature, Culture, and Aesthetics

Subfield: Museology

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2491765644

FWCI: 7.109

Cites:

Cited by: 14

Related to: 10