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La segmentation, logique d’étude et logique d’action : une application au marché du vin

Year: 2006

Type: article

Source: Décisions Marketing

DOI: 10.7193/dm.042.09.20

Authors: Nathalie Guibert, Pierre-Louis Dubois

Institutions: Université d'Avignon et des Pays de Vaucluse, ESCP Business School

Language: French

Topic: Wine Industry and Tourism

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2493482316

FWCI:

Cites:

Cited by: 7

Related to: 10