Work

Using Formative Measures in International Marketing Models: A Cautionary Tale Using Consumer Animosity as an Example

Year: 2011

Type: book-chapter

Source: Advances in international marketing

DOI: 10.1108/s1474-7979(2011)0000022004

Authors: Adamantios Diamantopoulos, Petra Riefler

Language: English

Topic: Psychometric Methodologies and Testing

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2494850422

FWCI: 7.115

Cites: 60

Cited by: 57

Related to: 10