Work

Half Empty Versus Half Full: Linguistic Effects on Numerical Perceptions

Year: 2016

Type: book-chapter

Source: Developments in marketing science: proceedings of the Academy of Marketing Science

DOI: 10.1007/978-3-319-26647-3_177

Author: Christopher Lee

Institution: Temple University

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2495264455

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Related to: 10