Work

Marketing – from needs to wants

Year: 2015

Type: book-chapter

Source: Palgrave Macmillan UK eBooks

DOI: 10.1057/9781137466549_15

Authors: Olivier Kayser, Valeria Budinich

Institution: Ashoka

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: No poverty

Open Access status: closed

OpenAlex ID: W2495646144

FWCI:

Cites:

Cited by: 1

Related to: 10