Work

Handbook of Marketing Scales

Year: 1999

Type: book

Source: Sage eBooks

DOI: 10.4135/9781412984379

Authors: William O. Bearden, Richard G. Netemeyer

Language: English

Topic: Psychometric Methodologies and Testing

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2496534308

FWCI: 12.18

Cites:

Cited by: 484

Related to: 10