Work

Strategisches Markt-Management

Year: 1989

Type: book

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-84578-8

Author: David A. Aaker

Institution: University of California, Berkeley

Language: German

Topic: Business Strategies and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2497176018

FWCI: 3.566

Cites: 1

Cited by: 42

Related to: 10