Work

Bottom of the Pyramid, Marketing and Global Markets: Multidisciplinary Discourses and Emerging Literature

Year: 2015

Type: book-chapter

Source: Developments in marketing science: proceedings of the Academy of Marketing Science

DOI: 10.1007/978-3-319-11815-4_190

Author: Syed Tariq Anwar

Institution: West Texas A&M University

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2498948155

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